Are Diamonds A Girl’s Best Friend?
No, no they’re not. That would be weird, but they certainly catch the light nicely. But do open up and learn about why you should collaborate with influencers.
No, no they’re not. That would be weird, but they certainly catch the light nicely.
Our client Hot Diamonds announced their new jewellery line in collaboration with Jacqueline Jossa on September 23rd and we’re only just posting about it on our website now. We’re so late to the party that we’re not even going to bother changing the date on this post and pretending.
In February 2021 Hot Diamonds approached us looking to collaborate with a fashion influencer. We thought absolutely not, we can do better than that. We’re in the middle of a bloody pandemic, this is a brand who are reliant on wholesalers to take them to the high street. We saw an opportunity to make them an online brand with much higher margins, so we approached a few select influencers and Jac really bit. She wanted a jewellery line, they wanted her and before long we’d negotiated a deal that made us everybody’s best friend.
Prior to the launch of Hot Diamonds x Jac Jossa we spent time advising our client on how to proceed. This was their first ever influencer collaboration, and we wanted them to get the best bang for their buck. After assessing the performance post-launch, Hot Diamonds believe they have a strong, long-term brand to build with their influencer partner. Adryan Cresswell, Head of Commerce at Hot Diamonds, was so pleased to be approached by retailers following the launch that he can be quoted saying “you couldn’t spend better money in terms of marketing.”
So what does that say about our initial goals for Hot Diamonds? Well, it’s a work in progress. the client are happy, so we’re happy; but we know we can do more. Watch this space, Hot Diamonds is about to be the biggest jewellery retailer this side of your computer screen, or else!
And if you’d like a much more professionally written summary, you can of course read this coverage from business wire.
Childish Energy Announced
you heard it here first… unless you heard it from jay already.
You heard it here first… unless you heard it from Jay already.
It’s official, Childish Energy is happening, as spoken by the King of energy himself, “not a G-Fuel collab, our very own energy drink which we’ve spent months concocting” when he made the announcement in a new TGF video which can be seen here: TGF Locked Overnight In UK’s Oldest Haunted Pub
Behind the scenes, this has been one of our greatest kept secrets and we’re on the edge of our work-from-home seats eagerly awaiting the official launch. We’re proud to be working on such an esteemed project and see great things for the drink, which will be manufactured in a vetted and approved facility in the U.K. and dispatched from our fulfilment centre.
That’s all we can say for now, but more news will be on the way very soon. You can stay up to date with everything tgf and childish by subscribing to their youtube channel and following them on social media.
Jay Swingler (@byjayswingler) • Instagram
Romell Henry “UNX” (@uncleromell) • Instagram
Jay Swingler (@JayFromTGF) / Twitter
Romell Henry (@RomellHenryTgf) / Twitter
Mind, Body, and Creators
It’s a good day when you’re able to announce you’ve teamed up with some awesome people for a great cause.
It’s a good day when you’re able to announce you’ve teamed up with some awesome people for a great cause.
we’re elated to announce we’ve joined forces with Clash Of Creators, the biggest youtuber event of 2021 in support of Mind charity, sponsored by Deep Silver Creator Collective.
working with Tom Sharman and Callum Glanville, co-founders of the event, we will be providing specialised event day kits for the players, In addition to corresponding merchandise available to purchase, with all profits going to Mind.
The kits will be manufactured by approved vendors and printed locally in the U.K., in line with our stringent ethical sourcing policy.
We’re also excited to announce that our own Romell Henry of TGF has been confirmed to be taking part on July 25th at Averly Football Club.
Mind is a charity supporting mental health, campaigning for better mental health services and removing inequality of opportunity. Those are just some of the reasons we love mind, you can learn more about them on their website.
Tickets can be purchased at the Clash of Creators website.
Childish To The Moon
what a year it’s been for all things childish, from cereal to racing cars, there’s no slowing down for tgf duo jay swingler and romell henry.
What a year it’s been for all things Childish, from cereal to racing cars, there’s no slowing down for TGF duo Jay Swingler and Romell Henry.
Following on from the overwhelmingly successful pre-sale in November, all remaining Childish hoodies have been made available to purchase as of today.
The Childish hoodies are hand-crafted from bespoke fabric designed by Jay and manufactured by one of our vetted and approved off-shore facilities before being shipped to our fulfilment centre in the U.K. and delivered around the world.
This drop came with a fully functional customised Childish racing car which could be purchased alongside the hoodie and sold out in minutes.
Earlier this year, we facilitated the release of a limited edition ‘Childish Chunks’ cereal with their collection which also sold out within a minute.
It’s fair to say we can expect great things to come from Childish in 2021, resuming in the summer, only on The TGF Store (childish.com).
UMG Dances Over To TikTok
…and it’s about time the big players started appreciating the app that has taken gen z by storm.
…and it’s about time the big players started appreciating the app that has taken gen z by storm.
Whether you love it or you hate it, one fact is undeniable, there is no stopping TikTok, so if we can’t whack it out of our way like roadkill with a shovel, what can we do?
TikTok has constantly proven itself to be a marketing machine and that does not change today, we’re delighted to announce our first campaigns with UMG have been a great success. We teamed up with U.K. based record label Polydor, sister to Interscope Records, with artists like Billie Eilish, Lady Gaga and Yungblud under their umbrella, they certainly have a lot of power in the music industry.
It speaks volumes that a label of this size has began marketing their music through influencers on TikTok, and we’re proud to have been in charge of multiple campaigns, from choosing the theme & deliverables, selecting influencers, and seeing the collaboration all the way through to collecting the data.
The data is in folks - it works, so what are you waiting for, we’re only an email and some intense zoom sessions away from running your next campaign.
Depop’s Premier Influencer Partnership
today we led the first-ever influencer engagement by depop with our very own romell henry, also known as uncle romell.
Today we led the first-ever influencer engagement by Depop with our very own Romell Henry, also known as Uncle Romell.
This partnership was a perfect match for the pair. “This is possibly the best brand deal I’ve ever done” explained Romell as he introduced his video, given his love for streetwear and Depop itself.
Influencer marketing works best when the influencer and the brand match seamlessly, we at Acifin pride ourselves on facilitating brand deals that make sense for both parties, delivering undeniable results.
Depop are so pleased with the campaign that they have expressed an interest in continuing to work with Romell in the future, and expanding their influencer marketing strategy to include other talent.
The full video can be seen here on YouTube: Unboxing A £4000 HypeBeast Shoe Mystery Box
Acifin Launches M&S Mobile Campaign
something a little different, perhaps?
Something a little different, perhaps?
On this day, the 20th of September 2018, we launched the apps that we designed and developed for Marks & Spencer’s food delivery service Lunch To You, on iOS and Android. No, really.
We’ve been working with them for most of the year on this project, we were approached by Greencore with a simple problem, they needed a way to let their customers know they had arrived. Greencore operates vans that take the M&S sandwiches and food they prepare in their massive, and I mean absolutely mind-blowingly big warehouse, and deliver them to workplaces in their area around Northampton.
Our solution was quite simple, we made an app for the customers and an app for the drivers of their vans, customers could select where they worked and they’d get a 10 minute notification and a 1 minute reminder that the van would be arriving soon?
Did it work? Of course it did! M&S reported an increase in sales.
Update: M&S lunch To You was since suspended and the apps are no longer available on the app store. If they resume the service and rollout nationwide as planned, we’re ready and waiting to spread the word with our influencer power.
1 Billion Views Per Month
2,000,000,000 eyes per month on our exclusively managed content…
2,000,000,000 eyes per month on our exclusively managed content…
This great milestone was achieved due to our exponential year-on-year growth, for the first time in August 2018 our exclusively managed content creators in our MCN reached 1 billion views in a month period.
Our pool of talent is always growing and our most up to date list of talent can be found in our Influencer Vault. Our talent have incredible selling power for your brand and literally 2 billion eyes on them every month. Woah!